Automotive journalism
Vehicle tests and analytical work for specialist magazines. A weekend-machinery column grew into the standalone Red Sleds publication.
Alexey Zhuravsky · Editor-in-Chief · Host · Automotive journalist
We test vehicles. We explain markets.
Pandaway Russia creates informed automotive stories for a mature Russian-speaking audience. We work with vehicle manufacturers, component and technology companies, and international exhibition organisers — from product testing and expert interviews to factory reports and overseas productions.
Editorial media kitPandaway Russia
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VEHICLE TESTS ✦ COMPONENTS ✦ FACTORIES ✦ INTERNATIONAL EXHIBITIONS ✦ CHINA AUTOMOTIVE MARKET
01 · Editorial profile
A credible host in front. A production team behind.
I am Alexey Zhuravsky, Editor-in-Chief, writer and host of Pandaway Russia.
I shape the editorial concept, select topics, write scripts, verify facts and translate complex technology and market developments into a clear story.
Every episode is a team effort. Filming, sound, editing, graphics and distribution are handled together with the Pandaway production team.
Our objective is to show the product as we experience it: strengths, trade-offs and real-world relevance. The audience makes the final judgement.
02 · Automotive expertise
More than a review. Two decades of market context.
Journalism, European suppliers, dealer sales, vehicle import, customs and parts retail.
20+ years
in the automotive industry, combining editorial judgement with commercial, technical and import expertise.
Suppliers & manufacturers
Negotiations with European suppliers and visits to Sabelt, OMP and Brembo production sites; dealer sales and management experience with Volkswagen and Škoda.
Vehicles, customs & components
Management of customs-clearance operations for new-vehicle imports, followed by six years running an automotive-parts retail business.
Market intelligence
Daily coverage of China’s automotive industry for three years, repeated visits to China, local product presentations and test drives, and an understanding of group, brand and sub-brand hierarchies.
03 · Audience & reach
A focused audience that researches before buying.
Lifetime YouTube Analytics supplied by the channel owner. Geography includes the team’s VPN-adjusted estimate.
1.71Mviews
147.1Kwatch hours
16.73Mimpressions
10,704shares
Core audience
97.3% malePrimary market
85.5% RussiaA Russian-speaking audience interested in Chinese vehicles, EVs, hybrids, technology, import and ownership.
Multi-platform distribution
- YouTubePremiere
- Zen & VK Video+2–3 days
- Social clipsSupport
04 · International cooperation
Bring the product, technology or industry story closer to the audience.
For manufacturers, component suppliers, technology companies, exhibition organisers and their communications partners.
We are interested in direct editorial access: vehicles for testing, engineers and executives for interviews, factories and R&D centres for reporting, and international exhibitions where new products and market directions can be explained in context.
Vehicle launches & press drives
Editorial coverage of new models, media drives and market launches, with a clear explanation of the product for a Russian-speaking audience.
Short- and long-term vehicle tests
First drives, comparisons and extended real-world use in urban, highway and everyday conditions.
Factories & R&D centres
On-location reporting from vehicle, battery, component and charging-equipment facilities, with attention to people, processes and engineering.
Components & automotive technologies
Technical stories about powertrains, batteries, electronics, safety systems, materials, serviceability and ownership implications.
International exhibitions
Exhibition reporting, booth interviews, product walkarounds, industry commentary and editorial collaborations for organisers and exhibitors.
Executive & expert interviews
Conversations with manufacturers, engineers, designers, importers, distributors, technology providers and industry decision-makers.
China-based and international shoots
The editorial team is available for overseas assignments when direct access adds real value to the story.
Co-produced content
Projects with manufacturers, component suppliers, organisers, technical experts and automotive creators — with responsibilities agreed in advance.
05 · Field production
Ready to travel where the story happens.
01Editorial preparation
We align access, technical contacts and the factual scope before filming.
02On-location reporting
We document the product, people and process in real conditions.
03Multi-platform release
The story is edited for clarity and distributed across the Pandaway ecosystem.
06 · Editorial formats
Flexible production. Clear editorial standards.
Vehicle reviews
Product positioning, driving impressions, usability, technology and ownership context.
Technical deep dives
A closer look at construction, components and service considerations with invited specialists.
Factory reports
A clear story about how vehicles, components and infrastructure products are developed and manufactured.
Interviews & podcasts
In-depth conversations with the people shaping the automotive industry.
EV & hybrid infrastructure
Charging technology, energy, batteries and the day-to-day operation of electrified vehicles.
Exhibition coverage
News, interviews and product stories filmed at major international automotive events.
Editorial principle
Evidence first. No predetermined verdict.
Editorial access does not buy a favourable conclusion. We show strengths, distinctive features and trade-offs without artificial praise or provocation.
Commercial integrations are identified separately. Scope, logistics, usage rights and publication schedule are agreed before production.
Honest coverage creates long-term trust for both the audience and industry partners.